By 'junk food', I mean dog food brands that you should AVOID!
Are you paying attention to the ingredients label when purchasing your dog's food? If not, you should. If your dog consumes food containing animal derivatives, artificial flavours or corn/cereals, your dog's diet may be lacking in the essential vitamins and nutrients that help maintain good health.
Although many well known pet food brand labels claim to be "premium" these may in fact offer very little or no nutrition for your dog. Any brand can consider their food premium even if it only contains 4% beef.
Ingredients to look for:
- Animal protein should be one of the first ingredients i.e. turkey, salmon, beef, lamb
- Grains, vegetables or fruits should be clearly labeled
- If the food contains animal meal it should say so i.e. chicken meal, lamb meal
Ingredients to avoid:
- Meat by-products / animal derivatives. This is a cheap way of adding protein and are generally not as nutritious. It does not require as much care in the handling process. It can be sourced from any animals i.e. Chicken? Horse? Rabbit? Emu? Rat? Giraffe?... and can include but is not limited to; teeth, intestines, hooves, brains, feathers etc.
- Artificial preservatives, colours and sweeteners. Natural preservatives are much healthier and there is really no need for kibble to be coloured green to look like peas
- Corn / Cereals. These are added to bulk out foods and have little beneficial nutritional value. Some products can contain up to 80% cereals! They can irritate allergies, cause dry itchy skin, upset the stomach, increase hyper-activeness and more. Quality food brands tend to use fruit and veg to bulk their foods instead. This is not to say that all grains are bad, rice can be beneficial.

It's all in the labeling! You should avoid brands with unclear labeling. Here are two examples; one good and one bad:
Food brand one:
Lamb (42%) (Lamb Meat Meal, Lamb Gravy), Sweet Potato (30%), Potato (8%), Rapeseed Oil (4%), Pea Starch (4%), Linseed (3%), Beet Pulp (2%), Alfalfa (1%), Yeasts, Carrot (1%), Minerals, Tomato Powder (0.5%), Seaweed Meal (0.5%), Herbs (Marjoram 167 Mg/kg, Orgeano 167 Mg/kg, Parsley 167 Mg.kg, Rosemary 167 Mg/kg), Yucca (200 Mg/kg), Cranberry (100 Mg/kg), Marigold (50 Mg/kg).
Food brand two:
Cereals (35%), Meat and Animal Derivatives (26% Meat in the Chunk, 4% Beef in the Brown & Natural Kernels), Vegetable Protein Extracts, Derivatives of Vegetable Origin, Oils and Fats, Various Sugars, Minerals, Vegetables (4% Vegetables in the Green & Yellow Kernels). with Colourants, Antioxidants and Preservatives.
It's quite obvious which is the good and which is the bad, right?
Food brand one was Wainwrights Grain Free Lamb and food brand two will hopefully come as no surprise... Bakers complete.
So, which well known brands should you be wary of?
Bakers - #1 worst of all time. It is PACKED with additives, preservatives and sugars. In fact, it contains 13 E numbers, some of which are banned in certain countries. You wouldn't feed your kids McDonalds everyday so don't feed the dog equivalent to your pet.
Pedigree - Unclear labeling, mainly cereals with a measly 8% chicken, contains colourants and preservatives
Iams - Unclear labeling, contains wheat and maize and added salt
Beta - Unclear labeling, main ingredient is cereals, 4% chicken and 14% meat - doesn't specify from what animal
Royal Canin - Unclear labeling, contains wheat and maize and artificial additives
Eukanuba - Contains wheat and maize
Frolic - Very unclear labeling. Contains mostly cereals, animals derivatives with 4% beef, sugars and milk
Wagg - Main ingredient is wheat. Also contains maize and artificial additives
Hi-Life - Unclear labeling. First listed ingredient is meat meal (which meat?) also contains wheat and added salt
Hills - Foods contain low meat content and mostly maize
Winalot - Unclear labeling i.e. meat and animal derivatives 27% of which 14% meat (what's in the other 13%???) also contains cereals and sugars
Pro-Plan - Low meat content, contains wheat, maize and added salt